SOUTHAFRI

South African Tourism introduced a new campaign aimed at attracting tourists from the Netherlands, Belgium, and Sweden. The campaign features stunning portraits of locals who share their unique stories. The images are captured by local photographers using the South Africam—a specially developed camera made entirely with materials from the country and decorated in traditional art. The pinhole camera features South African colors and designs and local materials: the case from Cape Beech wood, the lens from scrap metal, and the strap from cork leather.