Ford Vakantiegeld
A small budget campaign that turned a summer car discount into a holiday adventure with it. During the summer months, Dutch workers receive additional holiday money called "Vakantiegeld". During this time of year, everyone faces a common dilemma: what to spend this holiday money on? This year, with the Ford discount, people wouldn't have to choose between holiday plans or buying a car, as they could receive extra money towards their vacation when purchasing a new Ford Puma or Kuga.
Agency: Ogilvy, Amsterdam
Client: Ford
"We saw strong performance both Programmatic and Social channels and it continues to drive strong outcomes, this week we saw a -6% drop in CPL compared to the previous period. The success of this campaign has shown when we add creative aligned to a cultural moment into the mix, we're able to drive deeper brand connection with our audience and deliver incremental outcomes"
Head of eCommerce & Marketing Ford Netherlands
